What is Following?
On most Artist Shops, you'll see a +Follow button. Find the +Follow button on the top right-hand side of the Shop for the Top Nav layout or the left-hand side under the menu for the Side Nav layout.
When you follow a Shop, you'll receive an email notification every time that Shop adds a new design. Only one notification will be sent per design. To Follow a Shop, click the +Follow button and you'll see the button change from Follow to Following. The +Follow button is on the top right-hand side or the left-hand side under the menu depending on the Shop's layout.
Following a Shop requires a Threadless user account. Click the + Follow button, and you'll have the option to login to your Threadless account or create an account without every having to leave the Shop page.
To Unfollow a Shop, simply click the Following button on the Artist Shop home page. To remove all Artist Shop Following Notifications, login to your Threadless account, go to your Notifications Setting page and uncheck the box that says A new design is published on an Artist Shop I follow.
If you follow any Threadless Artists on Threadless and that Artist has an Artist Shop, you'll automatically be opted into following their Artist Shop.